Michelle McIver has spent nearly two decades helping clients embrace digital technologies to engage their audiences. This has included collaborating on the creation of games, mobile apps, YouTube content, social media content, Facebook apps, websites, and advertising/contesting campaigns for clients across various sectors.
As an independent producer, she works with production studio clients and broadcasters to create compelling digital experiences for their series, with a focus on audience engagement and discoverability. With roots in economic development, she has a passion for being involved in initiatives that support entrepreneurs in the creative industries. She is working with the Toronto YouTube Creator Space to lead an educational program designed to help creators write competitive funding applications. She is an ongoing consultant to OnScreen Manitoba, working on various projects including member consultations and their Content Creator Toolkit. She is also part of the consulting team engaged to research and provide recommendations for the City of Mississauga’s Creative Industries Strategy.