Pieces from artists including Marina Abramović will go on 2,000 sq metre ‘digital canvas’

By Mark Brown

“Details have been announced of an art programme on a spectacular scale, involving 2,000 sq metres of 8K resolution, 360-degree screens near Tottenham Court Road tube station…

The screens are part of a £1bn commercial redevelopment of the Denmark Street area of central London. The street is nicknamed Tin Pan Alley and was once the heart of the capital’s music scene. The project, Outernet, includes retail, bars, restaurants, offices, flats and a 2,000-capacity underground music venue – the biggest live music space created in London since 1940.

The centrepiece will be a cube structure with the screens showing immersive advertising and promotional stunts but also art, which is where Brambilla comes in. He said the work on show might be provocative or spectacular but there would be times when it would be very intimate.

One of his first commissions will be work by Belgrade-born Abramović, a superstar of the contemporary art world and a pioneer of performance who has been using her own body, testing the limits of her physical and mental endurance, for more than four decades.”

Source: The Guardian News & Media