By Cherie Hu: “I’ve identified five major music-tech pivots happening right now that are impacting all corners of the industry — record labels, publishers, event organizers, merch manufacturers and, of course, artists and fans — and could have far-reaching systemic consequences after the COVID-19 pandemic subsides.
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Digital media is becoming a core part of the fan experience, not a means to an end.
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Immersive, at-home video, not lean-back audio, is now the highest source of music consumption growth.
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Artists and fans are turning to direct-to-consumer revenue models over third-party aggregation models.
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Social isolation has led to a surge in demand for social music tech.
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Without touring, digital scarcity could become a financial necessity for music.”
Source: Water & Music, a patreon account by Cherie Hu, a freelance writer and researcher focusing on innovation in the music business.
