Here’s What Streaming Looks Like in the Wake of COVID-19

According to Nielsen Music/MRC, daily on-demand audio streams have dipped by over 14% year-over-year in recent weeks, whereas daily on-demand video streams were up as much as 20%.

By Ed Christman: “While the COVID-19 pandemic brought the U.S. economy — including the live-music industry — to a halt, music streams were only slightly affected and were showing signs of growing again at the end of a Nielsen Music/MRC Data analysis conducted by Billboard. Industry sources say the declines may have to do with changes in usage as schools closed and much of the nation began working from home. Those lifestyle changes, as well as a gravitation toward sources of calm in a fraught time, also proved beneficial for certain music genres.”