“WolfBrown is launching the Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data.

While health officials consider how and when to re-open venues, we need to gain a sense of how audiences feel about going out again in order to stage a successful comeback.

 We have designed a survey that will be deployed at regular time intervals by cohorts of cultural organizations in different cities, in partnership with funders and service organizations. Our initial US partners include CultureSource (Detroit), the Arthur M. Blank Family Foundation (Atlanta), Theatre Development Fund (New York City), the League of Chicago Theatres, Theatre Bay Area, and Arts Boston

 Additionally the survey will be deployed throughout Australia in partnership with our colleagues at Patternmakers, with funding support from the Australia Council for the Arts, Create NSW, Creative Victoria, and Arts Queensland. In collaboration with Norsk Publikumsutvikling/Audiences Norway the survey will be deployed in Norway and the Nordic region. Additional US and international partners will be announced soon.