Research shows huge surge in Millennials and Gen Zers streaming classical music

With the rise of streaming services, young people are listening to more Mozart and Bach than they did 10 years ago. And during lockdown, classical music has experienced a second boom.

By Maddy Shaw Roberts

“Classical music is becoming more popular among young people, according to new joint research by the Royal Philharmonic Orchestra, streaming service Deezer, and British Phonographic Industry (BPI).

Of those streaming classical music in the last year, a third (34 percent) were 18 to 25 years old. Over the same period, classical streams by listeners under 35 rose by 17 percent.

A decade ago, data published by BPI showed just a tenth of classical listeners were under 30, while the vast majority (70 percent) were over the age of 50.”

Source: Classic FM