By David Israelson

“Venue operators are weighing up the opportunity to upgrade while the lights are low – in some cases with government COVID-19-relief funds – against the possibility that audience enthusiasm and appetite for live events may have changed…

It may or may not be enough to lure everyone back. A new study by Nanos Research done for the National Arts Centre found that Canadians are becoming accustomed to watching shows and concerts online, but are cautiously interested in returning to indoor entertainment.
Nanos’s Arts Response Tracking Study, conducted in February, found that only 30 per cent plan on returning immediately to indoor cultural events once businesses are reopened and health guidelines are clearer. Among this group, 44 per cent say they will wait for a vaccine before they feel comfortable showing up, and an additional 30 per cent say they will wait from one to six months before showing up inside.“

Source: The Globe and Mail