According to the Arts Response Tracking Study, consumers anticipate that in-person events will represent two thirds of their leisure time post-pandemic and online content, the remaining third. Among online events, time allocation for free events is expected to fall by 41 percentage points. Paid events, only 6 percentage points.

“As the third wave of the pandemic once again puts the live performance sector to a stop, more and more cultural consumers have turned to online performances at least once according to recent consumer surveys. And for the vast majority, more than once. These surveys also offer meaningful insights on the perceived value of in-person and online events.”

• In-person and online: very distinct value propositions

• Many consumers are getting into a habit of paying for online performances

• “Free” is a poor value proposition

Source: CAPACOA