Consumers weigh the risks of concerts as thrill of live music returns

By Josie Kao

“The live music industry has been among the hardest hit sectors during the COVID-19 pandemic. When the world shut down in early 2020, so too did Canada’s plethora of music venues, from the largest stadium to the smallest stage.

Research conducted by the Canadian Live Music Association (CLMA) in June found that more than 100,000 people involved in the industry lost their jobs in 2020 and revenue was down 92 per cent year-over-year. This is a steep drop for an industry that contributed around $3-billion annually to Canada’s gross domestic product (GDP) and created 70,415 jobs in the quarter right before the pandemic hit, before dropping to 38,620 jobs.

But with the careful re-opening underway across Canada comes a tentative hope that the industry could be on its way to recovery. For live music lovers, it can’t come soon enough.”

Source: The Globe and Mail