Concert presenters experiencing long COVID in the form of lagging ticket sales

By Brad Wheeler,

… Not all tickets sales are sluggish. Earlier this month, the Coachella Valley Music and Arts Festival in California sold out in 75 minutes, despite surging Omicron cases in the state. This year’s lineup for the three-day affair in April features Harry Styles, Billie Eilish and Ye (né Kanye West).

At the NAC, seats for a pair of concerts by the young Montreal singer-songwriter Charlotte Cardin are all but gone. Tickets for the 76-year-old Mr. Cockburn, on the other hand, can be had by the row-full at the same venue. The evidence is anecdotal, but some observers feel that some audiences are more hesitant to enter concert venues than others.

“I think younger demographics have embraced the return to live music, but the older demographic is on the fence,” said Paul Brooks, a former programs manager at the National Music Centre in Calgary and currently a publicist with music public relations firm Take Aim Media in Brampton, Ont…

Source: The Globe and Mail