Chronicle of a pandemic and the performing arts
“As governments announce and start to roll out their reopening plans, the entire live performance sector wonders: “When we’re allowed to reopen, will audiences come back?” Consumer surveys north and south of the border provide many nuanced, and very useful, answers….
On the one hand, cultural experiences that allow for a visitor’s relative freedom of movement, particularly those featuring outdoor spaces, will likely benefit from increased demand upon reopening. This category of experiences includes outdoor historic sites, parks, zoos, botanic gardens, etc. On the other hand, experiences involving enclosed spaces with minimal visitor movement – such as performing arts enterprises – indicate lessened demand.”
-
IMPACTS Research & Development and partners, as cited by Colleen Dilenschneider in “Meeting Visitor Needs: What Will Make People Feel Safe by Age & Income”, May 6th, 2020.
-
Léger 360, Comportement des québécois à la reprise des spectacles et autres activités culturelles, April 30, 2020.
-
Habo, Entertainment barometer: Quebecers and entertainment in times of COVID-19, April 29, 2020.
-
Enigma Research, 2020 Return to Live Events Survey, April 2020.
Source: CAPACOA
