As the pandemic goes on, the threat to live music grows

By David Coletto

“Most Canadians, including those who regularly attend live music events, remain uncomfortable with returning to live music events in the foreseeable future. Concern about the virus is down but remains elevated. More today think the worst is yet to come than did back in April.

The results also suggest that several safety measures may do little to alleviate fears of infection. Even if live events are allowed to re-open, most consumers will likely stay home, including those who tell us they deeply miss the experience of attending live, in-person music events.”

Source: Abacus Data