August 19, 2020 by Erika Beatty

Big City Blues: Why Smaller-Town Cultural Entities Have an Opportunity Right Now (DATA)

Audience data, Behavioural shifts, Change management, Coronavirus or COVID-19, Distance economy, Economy, Research, Scenario planning, Structural change, United States

The pandemic has changed where people want to spend leisure time – and this may represent an opportunity for cultural entities situated outside of major cities.

By Colleen Dilenschneider

“While major cities obviously still represent the most densely populated regions, the pandemic has impacted (1) the places people want to spend their leisure time, (2) how they get there, and (3) how long they stay – at least for now.

For cultural organizations outside of big cities, it may be time to shine.

  • Visiting major cities is no longer the leading factor driving leisure destination decisions

  • People especially prefer to travel by personal vehicle over airplane or public transportation

  • There’s an increased preference for daytrips”

Source: Know Your Own Bone



Here’s the Data