Big City Blues: Why Smaller-Town Cultural Entities Have an Opportunity Right Now (DATA)

The pandemic has changed where people want to spend leisure time – and this may represent an opportunity for cultural entities situated outside of major cities.

By Colleen Dilenschneider

“While major cities obviously still represent the most densely populated regions, the pandemic has impacted (1) the places people want to spend their leisure time, (2) how they get there, and (3) how long they stay – at least for now.

For cultural organizations outside of big cities, it may be time to shine.

  • Visiting major cities is no longer the leading factor driving leisure destination decisions

  • People especially prefer to travel by personal vehicle over airplane or public transportation

  • There’s an increased preference for daytrips”

Source: Know Your Own Bone