September 22, 2020 by Erika Beatty

Culture-goers intend to increase their donations to the arts in 2021, after 20 percent projected drop in 2020; more culture-goers want masks to feel comfortable at performances

Audience data, Behavioural shifts, Canada, Coronavirus or COVID-19, Cultural organization, Finance / crowdfunding, Marketing, Research, Risk management, Venues and facilities

“The Arts Response Tracking Study is a regular monitor of the environment in the arts and culture sector.

The study focuses on culture-goers who have attended an indoor cultural gathering, an outdoor cultural gathering or a gallery or museum in the 12-month period prior to the COVID-19 pandemic.

  • This second report contains information on the sentiment of Canadian culturegoers, namely:

  • Tracking on when culture-goers plan to return to in-person performances;

  • Tracking on what precautions are required to make culture-goers comfortable in returning;

  • past donations to arts/cultural organizations in 2019; and,

  • future expected donations to arts/cultural organizations in 2020 and 2021.

The study was sponsored by Business / Arts and the National Art Centre, the Founding Arts Partner for this project.”

Source: Nanos Research



Download PDF Report