If your organization is a registered Canadian charity or qualified not-for-profit, there’s a good chance you’re already eligible for up to $10,000 USD a month in free Google advertising. Here’s exactly what’s required to find out.
For Canadian performing arts organizations, eligibility for Google Ad Grants is more accessible than many assume. The requirements are straightforward, and most registered charities and not-for-profits in the sector already meet them, or are very close.
Learn more about the up to $10,000 USD/month grant from Google.
Here’s what Google requires:
Charitable or not-for-profit status
To qualify, your organization must be one of the following:
- A registered charity with the Canada Revenue Agency (CRA)
- A nonprofit operating entity with tax exemption
- A federal not-for-profit corporation
- A provincial not-for-profit
If your organization falls into any of these categories and is in good standing, this requirement is likely already met.
A functioning, content-rich website
Google also requires that your organization have a website that is live, secure, and provides meaningful detail about your mission and activities. A few practical points:
- Your site should have a valid SSL certificate (the lock icon in the browser bar)
- It should clearly describe what your organization does and who it serves
- Content should be original, not duplicated from another site
For most performing arts organizations, an existing website with program information, an About page, and current season details will meet this bar. If your site is outdated or thin on content, this is worth addressing before applying.
Verification through Goodstack
Google partners with Goodstack to verify nonprofit status before granting access to Google for Nonprofits, which is the umbrella program that includes Ad Grants. This means registering with Goodstack and confirming your organization’s charitable or not-for-profit status through them.
It’s an extra step, but for most established performing arts organizations it’s a formality rather than an obstacle. Once your organization is verified, you may also qualify for additional software discounts. We can help you with this.
Already have the grant, but missing its full potential?
Eligibility is only the starting point. Once approved, accounts need to meet ongoing performance requirements, including minimum click-through rates and active account management, to remain in good standing.
Whether you’re confirming eligibility for the first time or want support navigating the application process, The Arts Firm works with Canadian performing arts organizations to make Google Ad Grants accessible and effective.
Get in touch with The Arts Firm to find out where your organization stands. Book a time to talk with us about working together.
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